5 Feb
2023
Full-Time Marketing Manager – Kharagpur
Job Description
The Advertising Manager is in charge of creating and implementing advertising campaigns that further the company’s goals. Manages and oversees the company’s overall advertising strategy in order to reach agreed-upon goals. Initiates and supervises the whole process, including the reporting of outcomes, involving stakeholders and government authorities.
Job Title : Marketing Manager
Location : Kharagpur, West Bengal, India
Salary : $ 26.78 per hour.
Company : Robert Half
Job Type : Full-Time
Qualifications:
- To fulfill goals, consult with customers on the best advertising strategy, methods, and metrics.
- Ensure tracking is in place before to launch to efficiently collect outcomes relating to goals and ad performance; providing top management with analysis and learning
- Oversee all aspects of advertising campaigns, including schedules, strategic briefs, media planning, ad creation, technical/legal reviews, and fulfillment.
- Develop and manage media and ad creation to fulfill goals, including strategy development, writing, editing, and distribution.
- Manage ad agency and media agency partnerships to ensure that work is in line with the strategy and that resources are being used to their full potential.
- Developing a paid media strategy for a marketing campaign and implementing that approach across several channels (Google Ads, display ads, paid social, etc.).
- Using data, suggestions, and project management activities to improve the success of your paid advertising expenditures (messaging updates, AB testing, keyword strategy, ad creative, etc.).
- Own prominent native and display consumer acquisition efforts. This involves handling headlines and landing pages, as well as scheduling and testing.
- For the whole firm, write, edit, and supervise the development of related communications materials and assets.
- From brief through execution, you will be responsible for the creation of enterprise and business area advertising.
Skills:
- Acquaintance with a wide range of topics, including but not limited to: There are a number of companies that work with Facebook Business Manager (FBM), Google AdWords, MOAT, OTT, and CTV.
- A minimum of three years of experience in digital advertising campaigns is necessary.
- Reputation for success in Internet Marketing – owning outcomes and adjusting strategies to suit goals & budgets.
- Deep knowledge of current digital marketing best practices and passion for exploring evolving trends and opportunities to support client objectives
- If you’re looking for a job as an analytics expert, you’ll need a high level of analytical and quantitative skills, as well as a strong enthusiasm for metrics and quantitative analysis.