Full-Time Media Planner, Programmatic – Kabugao
Job Description
To collaborate with our sales and account teams as the thought leader for agency pitches and current client prospects, we are seeking a digital media planner. The ideal candidate will be exceptionally detail-oriented, have a passion for data and insights, and have a track record of planning and executing complicated digital advertising campaigns. A self-driven team member who enjoys figuring out how to connect with and convert a brand’s top prospects is our ideal applicant. They should also be able to engage clients by telling a captivating and strategic tale about how we’ll accomplish our goals. The applicant must be able to manage many deadlines and deliverables while maintaining a good attitude and a commitment to excellence. The Digital Media Planner will work closely with the internal SEO, SEM, Digital Media, Creative, and Analytics practice area teams, as well as Sales, as a critical member of our Strategy team. The Senior Director of Digital Strategy & Planning is the person in charge of this role.
Job Title : Media Planner, Programmatic
Location : Kabugao, Apayao Province, Philippines
Salary : $ 24.57 per hour.
Company : Essence
Job Type : Full-Time
Qualifications:
- Create and maintain process maps, media plans, media authorizations, andINSERTion orders with vendors.
- Develop paid media recommendations across many channels taking into account the needs of your client.
- Verify that monthly vendor billing complies with third-party ad analytics by reconciling it.
- Keep an eye on ad verification, brand safety, and viewability to ensure partners are carrying out campaigns as planned.
- Keep an eye on the progress of campaigns contracted out to external media partners, and consider scheduling weekly or monthly meetings with the most important ones.
- Develop and implement paid media strategies in concert with the rest of the digital marketing team to support ongoing lifecycle programs and point-in-time demand generation campaigns for both business and enterprise audiences.
- Work together to develop buyer persona-informed omnichannel advertising strategies for paid media campaigns.
- Work with account-based marketing and strategic media vendors to negotiate and manage paid media initiatives.
- Send out requests for proposals to prospective media partners to assess for client campaigns in line with client goals and KPIs.
- Research relevant media and potential partners to provide buy placement proposals. Explore new avenues for marketing that align with the campaign’s goals and approach.
Skills:
- Three or more years of experience in media planning and buying, preferably in direct, programmatic, social, and paid search channels.
- You’ve got to be familiar with the ins and outs of purchasing B2B software, and you should also feel at home exploring the B2B market for fresh channels on the basis of your industry and target audience.
- 2–4 years of experience in media marketing, with 2–4 of those years spent negotiating advertising campaigns and budgets with outside vendors.
- Ability to cut rates and include options for clients to receive more value through direct media buys with vendor partners.
- Ad negotiation, native media purchases, and content marketing experience are required. Working directly with outside media sales teams is a plus.