Part-Time Senior Associate, Planning – Rupnagar
Job Description
The Digital Media Planner will work closely with other members of the digital marketing team to create and implement paid media campaigns that help the company meet its strategic business objectives. Brand awareness and demand generation fall under this person’s purview, and they must plan for, implement, analyze, and forecast the success of these initiatives. The ideal candidate has a passion for networking, excels at negotiating, and keeps their ear to the ground for emerging platforms and strategic approaches. This person should have previous experience liaising directly with media outlets and conveying campaign parameters to creative teams. Experience with digital marketing and business-to-business software sales is a major plus. While digital media buying will be the primary focus of this position, experience with more traditional forms of advertising is highly desirable. In order to succeed in this role, it is essential that you have a firm grasp on omnichannel campaigns and the ability to determine the optimal media mix for reaching a specific demographic.
Job Title : Senior Associate, Planning
Location : Rupnagar, Punjab, India
Salary : $ 22.62 per hour.
Company : Greater Than One, Inc.
Job Type : Part-Time
Qualifications:
- Construct and keep up with flowcharts, media budgets, media authorizations, and vendorINSERTion orders.
- Develop and implement paid media strategies in collaboration with the rest of the digital marketing team to support ongoing lifecycle programs and point-in-time demand generation campaigns for both consumer and enterprise audiences.
- Compare monthly vendor billing to third-party advertising stats to confirm accuracy.
- Construct paid media recommendations across many platforms, taking into account the client’s stated objectives.
- For paid media initiatives, collaborate to put buyer personas into action when implementing omnichannel advertising approaches.
- Dealing with a media vendor and Account-Based Marketing partners to manage and negotiate paid advertising campaigns.
- Ad verification, brand safety, and viewability should be monitored to ensure that partners are carrying out campaigns as planned.
- Find the best media outlets and cooperation partners to promote your product. Find more advertising chances that align with the campaign’s strategy and objectives.
- Keep an eye on the campaign’s progress as it’s being carried out by external media partners, and consider setting up regular meetings with key partners to discuss progress and answer any questions.
- Send out an RFP to potential media partners for client campaigns that are in line with the customer’s goals and key performance indicators.
Skills:
- Ability to negotiate direct media buys with vendor partners to lower rates and incorporate added value opportunities for clients.
- knowledge of content marketing, native media purchases, and ad negotiations. having first-hand experience dealing with outside media sales teams.
- Media planning and buying experience of at least three years’ duration, including paid search, social media, programmatic, and direct buys.
- Familiarity with B2B software buying process and the ability to confidently locate new B2B channels based on industry or persona.
- 4 to 6 years of experience in digital media marketing, and 2 to 3 years of experience negotiating advertising campaigns and expenditure with third-party vendors.