26 Jan
2023
Full-Time Senior Marketing Analyst – Ballesteros
Job Description
The Marketing Analyst is in charge of providing the team with extensive business analysis and support. Sales, margins, retail pricing, and trending of both internal and market data will all be examined. You’ll be in charge of root cause analysis, problem resolution, category research, and discovering prospective strategic possibilities, among other things. Work streams pertaining to item selection and setup, promotional, seasonal, and off-the-shelf activities, vendor communication, strategic insight building, and reporting will be coordinated by you.
Job Title : Senior Marketing Analyst
Location : Ballesteros, Cagayan Province, Philippines
Salary : $ 30.77 per hour.
Company : Sony Music
Job Type : Full-Time
Qualifications:
- Analyze research/analysis data and translate results into clear and actionable business insights for the media, communication and creative teams, and department leadership, informing overall marketing strategy and budgets, as well as creative execution and media mix.
- To enhance the digital experience and website performance, the testing and optimization roadmap is driven by intelligence, which generates and analyzes hypotheses.
- The Microsoft Office Suite, particularly Excel spreadsheets, is required knowledge.
- Manage the technical parts of important marketing systems, like marketing automation and CRM that are used to make, distribute, and report on leads.
- Ideas for making consumers more aware and engaged and happy, as well as other corporate goals, are generated by the employee who works closely with his or her business teams to achieve the firm’s objectives.
- Creates, delivers, and maintains intuitive dashboards for marketers and other business teams that democratize digital data.
- Monitor and maintain assigned media on a daily basis, which may include SEO, SEM, direct mail, television, SMS, email, and other forms of communication.
- Market research from databases such as Innova, Datassentials, Technomic, Nielsen, Mintel, Euromonitor, and Datamonitor is used for advanced marketing analysis and data visualization (a plus)
- To assist Category Marketers in creating a clear, successful selling story in a visually appealing digital format, use primary and secondary research.
- New product introductions are analyzed, evaluated, and reported on, as well as successful, unusual, and unsuccessful products are identified. Analyze data, statistics, and consumer trends on a local level, then assemble into a presentation format for marketing or sales to use directly.
Skills:
- Must be currently permitted to work in the United States without the need for sponsorship and will not require sponsorship in the future.
- Working in this position requires a high level of technical expertise, excellent interpersonal skills, and a desire to take advantage of the digital connections that consumers now have at their fingertips.
- Sponsored search (Google Advertising, Bing), PLA (Google Shopping), retargeting, social advertising (Facebook, Twitter, LinkedIn, etc. ), and Amazon Advertising or other self-serve retail marketplace ad platforms are all desirable.
- We’re looking for someone with at least three years’ expertise in data-driven content marketing and inquiry/conversion marketing.
- When it comes to problem-solving, the candidate must be able to break a problem down into manageable bits, structure, analyze, and provide solutions.