Full-Time Senior Marketing Data Analyst – Al-Jīzah
Job Description
The Marketing Analyst’s job include providing analytical support to the Marketing Department. Candidates for this position will specialize in a few Direct Marketing channels, which include everything from classic marketing methods like direct mail, phone calls, and leads to digital marketing methods like social media, search engine marketing, and SEO. Candidates are anticipated to have familiarity to competency with marketing experience and analytical software skills, depending on their level. This person will design, develop, and manage reports, as well as conduct data analysis and deliver actionable insights to help the company grow.
Job Title : Senior Marketing Data Analyst
Location : Al-Jīzah, Al-Jīzah, Egypt
Salary : $ 32.46 per hour.
Company : Duolingo
Job Type : Full-Time
Qualifications:
- Intelligence is used to generate and analyze hypotheses targeted at improving the digital experience and site performance.
- Create clear and actionable business insights for media, communication, and creative teams, as well as department leadership. These findings will inform marketing strategy, finances, creative execution, and media planning.
- In this job, he makes, delivers, and maintains simple dashboards that help marketers and other business teams use digital data to their advantage.
- Use primary and secondary research to help Category Marketers create a clear, successful selling story in a visually appealing digital format.
- It is required to have a working knowledge of the Microsoft Office Suite, particularly spreadsheets in Excel.
- Working collaboratively with business teams to identify the most critical business issues to be addressed in the data, develops solutions to drive consumer awareness, engagement, happiness, retention, and other business outcomes.
- Innova and other market research databases may be used to do advanced marketing analysis and data visualization using these tools. (a bonus)
- Manage the technical components of important marketing technologies like as marketing automation and customer relationship management (CRM) that are used to produce, distribute, and report leads.
- Successful, uncommon, and failed items are identified, and new product releases are analyzed, evaluated, and reported on. Analyze local data, statistics, and consumer patterns, then compile into a presentation format for marketing or sales to use.
- The applicant must be able to monitor and maintain customized media on a daily basis, which may include SEO, search engine marketing, direct mail, TV, SMS, email and more
Skills:
- Content marketing and inquiry/conversion marketing performance must be evaluated utilizing data from 3+ years of experience.
- When it comes to problem-solving, the candidate must be able to break a problem down into manageable bits, structure, analyze, and provide solutions.
- Sponsored search (Google Advertising, Bing), PLA (Google Shopping), retargeting, social advertising (Facebook, Twitter, LinkedIn, etc. ), and Amazon Advertising or other self-serve retail marketplace ad platforms are all desirable.
- GMI systems are preferred (Eclips, BEX, K2, Nielsen, SharePoint)
- Working in this position requires a high level of technical expertise, excellent interpersonal skills, and a desire to take advantage of the digital connections that consumers now have at their fingertips.